Just Chrys

Did you know? The chrysanthemum is the most widely grown flower in Europe! Versatile, hardy, and always full of surprises.

Don’t miss these highlights at the Just Chrys booth: inspiring demonstrations led by Cathy Devaud, who will take on the #ChallengeBox ; a look at new trends and varieties; and a chance to share experiences on the industry’s current evolution.

Don’t miss the conference area on Sunday morning at 10:30 a.m.: an immersive journey into the heart of the chrysanthemum and gerbera sectors, which are resolutely innovative and focused on sustainable development.

Come meet Just Chrys, the collective promoting cut chrysanthemums! It brings together all Dutch growers and breeders: passionate professionals who work every day to improve varieties, expand the product range, and create a more sustainable cultivation and supply chain—all while ensuring respect for the workers involved.